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In this episode of Mind Your Own Business, Scott interviews Arie Brish, Founder and CEO of cxo360 and best-selling author. Arie is a business consultant who specializes in innovation, helping companies build a strategy around innovation, getting funding for the project, and finally, commercializing the innovation into the marketplace.

Arie also talks about his book “Lay an Egg and Make Chicken Soup.”

If you are an innovator, you don’t want to miss this episode!

More About Arie, cxo360, and his book:

“Lay an Egg and Make Chicken Soup” was launched in December of 2018, Placed #1 New Release, has received top notch five stars reviews, and has ranked among the “Top Ten Best Sellers” in the VC category.


The book is a practical guide for the many moving parts and potential blind spots in commercializing new products and services. It covers dozens of frequently overlooked innovation vulnerabilities, and propose mitigations, thus a must have guide for any business person and executive. The book will also explain why it’s a good idea to continuously renew a business in order to stay afloat.