Determined to make digital marketing work, Kristin Zhivago, founder of Zhivago Partners, encourages all business owners to look at their selling process from the customer’s perspective — as a buying process.
More about Kristin and Zhivago Partners:
Kristin Zhivago is the president of Zhivago Partners, a digital marketing management company that serves both B2B and B2C clients in a variety of industries. Her digital agency is comprised of a core infrastructure team, and a variety of specialists in the various digital methods and media.
Her 5-star book, Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy was chosen by Forbes as one of the top sales and marketing books.
Kristin speaks frequently on the subject of the customer’s buying process, which she was one of the first to identify as being key to selling to today’s customers.